apd consulting and research                                   

apd has a long established track-record of delivering in-depth international automotive research and consultancy services.

Since 2003, and before whilst part of Mitac the much respected former Bath based consultancy, apd has been at the forefront of introducing and managing breakthroughs in qualitative and quantitative research programmes, such as 360osi, the Fleet News Award winning programme, brandtrax, brokertrax, dealertrax, fleetrax, landmark and netrax surveys.

As pioneers in the use of online surveys at the begining of the decade, apd's record of innovation continues to this day in the many qualitative studies undertaken for companies as diverse as BOSCH and Manheim Auctions.

All projects are conducted to the highest possible professional standard. Our work adheres to the Market Research Society (MRS) and ESOMAR codes of conduct.

Research though is only a component in the delivery of solutions. Here apd consultancy has the expertise in both theory and practice…

• The Theory… Developing innovative ‘best in market’ strategies that really do provide commercial advantage to retailer networks
• The Practice… Successfully implementing strategies across automotive brand networks, ensuring retailer adoption and sustainable performance

You will find a team passionate about moving automotive retailing forward and prepared to challenge the status quo. In a highly competitive world, innovation based on sound practical knowledge leads to commercial advantage.